10 Reasons Why Tough Enough Will Create A Main-Event WWE Star
4. Social Media Makes Superstars?
https://www.youtube.com/watch?v=YhCkfLbCxqA WWE pushing a new Tough Enough app definitely means that they want this TV program (and it's stars) to be social media accessible and potentially become a viral phenomenon. Unlike Zack Ryder, Fandango and Daniel Bryan, WWE has the chance to create their own in-house social media celebrity, which given how much control the company likes to have over the product, is important. The sheer number of hashtags that this program will create will be absurd. Also, consider that whomever wins this mainstream TV game show will be engaging with both die-hard fans and also causal fans who may be inspired to follow their climb through the WWE ranks. While this is a pie-in-the-sky hope, WWE wouldn't have an app if getting a viral push behind a potential main eventer was't on the list of goals.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.