10 Reasons WWE Is Incapable Of Creating New Main Event Stars

7. The Internet Darling Era Has Reached Critical Mass

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WWE.com

When WWE revised its recruitment policy and embraced internet darlings, around 2011-12, it was felt that the company had finally listened to the vocal adult male portion of its audience.

The subsequent NXT TakeOver era was rewarding on every conceivable level. Match quality and diversity, a novel emphasis on female talent, strong, consistent storylines, a shifting cast of fresh characters - it was practically a love letter to a disenchanted generation. One of the more low-key rearding aspects of it was the debut match. Kevin Owens and Apollo Crews in particular debuted in auspicious circumstances. Portrayed and received as major deals in exciting, flattering squash matches, the formula was near-perfect.

WWE has since went overboard, as the company is wont to do. The introduction of the Cruiserweight Classic and 205 Live necessitated an en masse raft of debuts, many, like Lince Dorado and Gran Metalik, indistinguishable from one another.

The internet darlings in 2017 aren't just struggling for relevance; they are struggling for identity. There are now too many wrestlers in WWE who are really good at wrestling, but don't have distinctive character. It's like we're living in a cracked mirror version of 2006.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!