1. WWE Can't Care About "Ratings" Anymore
It's more than a poor TV presentation that's plaguing WWE. Cable in general is in decline as diverse broadcasting options become more readily available. Simply put, streaming is stomping a mudhole in cable and walking it dry. The better "rating" for WWE to consider is looking at clicks-per-week on two-hour editions of Raw and Smackdown on YouTube. If they considered this bold and entirely game-changing move, I think they'd discover all of the answers to the many issues plaguing the show right now. As well, for Universal, advertisers and more, WWE cutting its cord with cable after 30 years would create the bridge to the digital future that many have wanted for quite some time.
Marcus K. Dowling
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Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
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