10 Reasons WWE's Best Era Is Secretly Its WORST Era

6. Even When It Was Good, It Meant Little

WWE Vile Thumb
WWE.com

In the end, nothing really mattered. 

Almost every key storyline dissolved into nothing. They took the absolute piss with your investment, knowing that you'd ignore the piss-poor continuity and fall for the next big stunt - and for a while, the people did. It was all so lurid and deafening and compelling that the audience didn't care. It's not as if the erect misogynists watching at the time expected nor even wanted some clockmaker making sure every detail counted - that would have gotten in the way of the breasts - but the Attitude Era just left behind a lot of contradictory retconning and lost opportunities. 

The Higher Power was dumb but not uninteresting schlock. The reveal made no sense. 

Who ran over Steve Austin? On the night WWF stole your hard-earned money and told you that ruined lummox the Big Show was just as good as Stone Cold if you think about it? 

Rikishi, or Triple H. It doesn't matter, really: Austin and Triple H teamed up in storylines six months later, and Rikishi was a non-entity after a disastrous heel turn ruined by a terrible motivation. He did it for the Rock, whom WWE had held down (Rock wore the WWF title over his shoulder in this segment). 

The Stephanie McMahon/Kurt Angle/Triple H love triangle died a death. Austin and McMahon shook hands. 

Nothing mattered.

 
First Posted On: 
Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!