Bursting onto the scene in late-2004, Carlito instantly made an impression as a mid-card heel by spitting chunks of apple in the faces of his opponents, apparently for not being cool enough. It was a basic character, but something to work with, and put a lot of emphasis on the verbal skills of the man - Carly Colon - behind the gimmick. Fans were responding to Carlito, and he'd capture a lot of gold in WWE. Not only did the guy hold the WWE Tag-Team Titles, but he was also given a run with the Intercontinental and United States Championships too. Around 2005, it seemed like the company might take a chance on their latest sensation, and shunt him further up the card, but Colon didn't really see eye-to-eye with management a lot of time, and never got that sustained momentum which would have helped his cause. Leaving WWE in 2010, Carlito is almost regarded by fans as one who got away. It was clear the man had all the talent in the world, but the promotion weren't really sure what to do with him, and clearly didn't really like his refusal to attend rehab after violating the WWE Wellness Policy. It's strange that a wrestler as accomplished as Carlito didn't make a bigger splash.
