10 Terrible WWE Storylines One Tweak Away From Excellence
4. Braun Strowman Bullies Kevin Owens (2018)
As it became more and more apparent in 2018 that Braun Strowman was either no longer Vince McMahon's guy (or Brock Lesnar - Vince McMahon's actual guy - had no interest in ever earnestly putting him over), the storylines began to circle the drain along with his plummeting stock. He won Money In The Bank but in the process made an enemy in briefcase rival Kevin Owens, who dared to try and win the match himself before Strowman marched to victory.
To reset, then; Braun had the prize he craved, and had taken physical revenge on the downtrodden 'Prizefighter' during the match itself. Owens was narked but barely poked the bear after being shoved off a giant ladder in the process of his rotten aforementioned ordeal. But the bear didn't need it.
In the weeks that followed, he tortured poor 'KO', locking him in toilets before tipping them over and chucking him off cages before squashing him like a bug in their SummerSlam "payoff" - as either character had any proper investment in the angle to begin with.
One Tweak: At least give him a reason.
Braun's character was a relentless piece of garbage throughout, and the company didn't even try to find him any sympathy. Owens, to WWE, was a man worthy of such wanton abuse.