10 Things We Learned From NWA Worlds Champion Nick Aldis (Exclusive Interview)
3. The Vision For The National Wrestling Alliance
Having nearly quit the business after departing IMPACT Wrestling in 2017, it was a phone call with Dave Lagana that sowed the seeds for Nick Aldis to ultimately go on and become the brand leader of the reborn National Wrestling Alliance.
As Lagana put it to Nick at that time, "What the hell's going on with you? You're just turning 30, you've got all this experience, you've worked with all these top guys. You can talk, you can work. What's happening, why aren't you doing anything?"
From there, Aldis was put in touch with NWA President Billy Corgan and the two began to discuss their vision for an organisation which, at least at that point in time, consisted purely of three letters. In a case of perfect timing, all three of Aldis, Lagana, and Corgan shared the same collected vision for what the professional wrestling landscape needed.
Aldis explained how wrestling is a variety show to him, but that he felt that the classic heavyweight style of storytelling and slowly building to a hotly anticipated contest had been a little lost. For the NWA, it was about offering something different and likewise exploring what would appeal to lapsed wrestling fans.
"I don't require every wrestler to be Mr. Olympia," the National Treasure said, "I don't want every wrestler to be super-tanned and jacked. But I want some of them to be, and I want most of them to look like professional athletes. I don't want to celebrate mediocrity anymore. The problem is, the fans that drop off don't go on social media and tell you these things. What we should be doing, and what we have done, is we've tried to go out and focus group fans that used to watch the business but don't anymore."