10 Times WWE Marketing Was Pure BULLSH*T

2. WWE Evolution

Ronda Rousey Roster Evolution
WWE

WWE promoted the first ever all-Women's pay-per-view last year. The first ever WWE all-Women's pay-per-view, but since absolutely nothing else counts, so let's just go ahead and claim otherwise.

All Japan Women's Pro Wrestling promoted the fourth Wrestlemarinpiad event on pay-per-view several years before the WWF even introduced pay-perv-view in the Attitude Era. The league, one of pro wrestling's best ever, also presented the inaugural Dream Slam event to a paying public, who were enchanted by the agonised plight of the revolutionary roster, who traded in gruesome, flexible selling and state-of-the-art suplex variations.

TNA also promoted a Women's-only pay-per-view. Not many people paid, granted, but it still counts. Wrestling does exist outside of WWE. AJ Styles defeated 'Goto' to win the IWGP Title, remember?

All-Women's league SHIMMER has to date promoted in excess of 100 pay-per-views. One of its most prominent historical performers, Sara 'Del Rey' Amato, was and is incredibly influential to the artistic success of Women's wrestling in WWE. As a highly thought of Performance Center coach, she trained and developed countless women to do something more than the bare minimum of fundamentals as pretext for Kevin Dunn to get his rocks off.

But she doesn't count, either.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!