10 Times WWE Marketing Was Pure BULLSH*T
1. Stand Up For WWE
When Vince McMahon talks about his grapefruit-sized balls, he is not referring to funding the do-or-die WrestleMania I, or announcing the formal death of kayfabe to the New Jersey Senate, or things of that nature.
The widow-pestering, Bells Palsy-mocking, incest angle-pitching COO has grapefruit-sized balls because, in spite of everything, he orchestrated the 'Stand Up For WWE' campaign, on October 18, 2010, in an hilariously misjudged attempt to get the company over with an indifferent-at-best mainstream press. WWE suggested that we Stand Up by, amongst other ideas, "Writing A Letter To The Editor Of Your Newspaper" and "Emailing Your Friends And Family Stating Why You Are A WWE Fan".
Imagine actually writing a letter to your mate, who isn't a fan, out of the blue, and telling them that the Undertaker Vs. Kane at Hell In A Cell 2010 was really good and they should watch it. You would have invited two responses:
1) Those guys we watched at school are still around?
2) The f*ck are you sending me this for you sad b*stard?
The Stand Up For WWE page still exists on the official website. Brilliantly, it is comprised almost entirely of responses to the various 'Are you actually kidding' editorials penned in the wake of the campaign.
Various highlights include:
"Your statement that WWE was “demeaning women” is also inaccurate."
"What you failed to convey is that Eugene, like most of WWE’s “good guys,” overcame the obstacles, prevailed and was a hero to our millions of fans."
"If Stephanie was your daughter, you'd still be bathing her."