10 Traditions WWE Needs To Embrace In Order To Turn Things Around
4. WWE Should Embrace A Seasonal Format
Wrestling fans have stated this ad nauseum for the past 20 years, but in an era where WWE creates more bad content than great content, curbing first-run TV production by switching to a seasonal format would be ideal. WrestleMania would be presented as a Super Bowl-type event, and the "season premiere" would be in June, to give the company eight weeks of TV to build into SummerSlam, which would be re-cast as the first mega-card of the year. Imagine the off-season wrestling rumor wire. The dirt sheets and sites like this one would have a field day with creating new year-long storylines and ideas on just about everything in the company. WWE could spend April and May of the year showing "best of" packages and imagine if say, at the end of the final week of the "off season," the final segment of the "best of" Raw was a package highlighting that, say, Dolph Ziggler was headed to NXT and that Finn Balor was headed to the main roster. That's the kind of home run moment that could spur fans to keep watching.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.