10 Ways To Improve & Innovate The WWE Network

4. Fewer YouTube Influences

Speaking of WWE's fondness of YouTube, the sports-entertainment juggernaut has a relationship with the famed video-hosting site, a relationship they take very seriously. Listen to any WWE earnings report call from the past year and it should be obvious that WWE seem to overvalue their activity on social media, including the number of YouTube views their videos receive. Utilizing social media is a necessary component if an entertainment company like WWE is to be as successful as they can be in today's world, true. With that being said, WWE love the short video clip format of 3-6 minutes that are uploaded to the WWE YouTube channel several times a week. As interesting as some of these shows have been in the past, they are best suited for YouTube and not as a focal point of WWE Network content. With the exception of WWE Warehouse - that's a show that should be a 30 minute feature program on the Network. While the classic, archived footage updates have stalled, new short video clips are constantly being uploaded to the Network. Whether it's part of The Undertaker week, the Attitude Era week or celebrating Hall of Fame inductees, short videos are plentiful on the WWE Network. Some of the content absolutely deserves a place on the Network, but there needs to be a better way to utilize these rather than as dozens of different uploads where upon completion of one the viewer is forced to go back, select a new video, play, go back, select another video, play, and so on and so forth. The ultimate solution was already mentioned and that is to allow users to create and manage their own playlists. In addition to this, another solution is to combine these clips into a 30 or 60 minute segment highlighting, say, the best of the Macho Man or The Undertaker, separating each segment with a bookmark. The content is great, but having to select a new video to watch every three minutes is not.
In this post: 
WWE Network
 
Posted On: 
Contributor
Contributor

A former stuntman for Paramount Pictures, Matt enjoys sports, water skiing, driving fast, the beach, professional wrestling, technology, and scotch. At the same time, whenever possible. Having attended many famous (and infamous) shows including WrestleMania XV, In Your House: Mind Games, and the 1995 King of the Ring, Matt has been a lifelong professional sports and wrestling fan. Matt's been mentioned in numerous wrestling podcasts including the Steve Austin Show: Unleashed, Talk Is Jericho, and Something To Wrestle With Bruce Prichard. As a former countywide performer, Matt has been referred to as Mr. 300 for his amazing accomplishments in the world of amateur bowling. He is also the only man on record to have pitched back-to-back no hitters in the Veterans Stadium Wiffle Ball League of 2003.