10 Ways To Make WWE's Brand Split 2016 A Success
7. Restore Meaning To Minor Singles Titles
WWE placing one of the United States Championship and Intercontinental Championship on either Raw or SmackDown is a given. What each brand's creative team chooses to do with those titles is a whole different story.
As history will show, both championships have been treated as disposable and even somewhat meaningless, despite each having storied histories and being held by a cast of professional wrestling's legends. With title changes occurring regularly and little effort put into US/IC stories, it's easy to understand why they are so undervalued.
That needs to change.
WWE made good headway with each title when John Cena defended the United States Championship on a weekly basis in 2015, and the current Intercontinental Championship scene is as strong as it has been in years. Similar approaches must be made when the main roster is split in order for both products' midcard to flourish.