10 Ways WWE Completely Buries Babyfaces In 2017
6. They Have Awful Merchandise
An admittedly subjective one, this, but it's getting harder and harder to wear a babyface's colours with pride when they look so awful with anything else you'd wear.
At one point at the cutting edge of a style that suited both the character and the fan, the company have fallen drastically behind favoured t-shirt pushers such as Pro Wrestling Tees and Barber Shop Window, as well as independent companies and performers producing their own wildly popular threads.
Merchandise can, when done correctly, be a curious middle ground where a supporter can briefly link arms with their favourite performer. John Cena's day-glo rotations are hideous to most discerning adults, but attract the attention of a younger fanbase WWE understand are crucial to keep on message. Similarly, CM Punk's white 'Best In The World' t-shirt paradoxically represented him without leaning on pro wrestling iconography, taking away a certain embarrassment many feel about sporting such apparel.
Reverting to something out of a mid-80s in-house catalogue, the shirts today often crudely splatter logos and catchphrases (front and back) without any consideration for style or substance.
'No Good Dean Goes Unhinged' appears on a shirt currently available on the company website. Dean Ambrose wrestles in a shirt, and often his own, but what does this even mean? And why, unless you're also an unhinged person called Dean, would you wear it or want to advertise it?!