10 Ways WWE Has Made Twitter As Important As RAW
8. To Develop Characters
Similar to finding out the latest developments surrounding your favorite WWE superstars, Twitter is also the primary place to learn about the characters that WWE talents portray.
Previously, in order to develop characters, WWE would give these talents television time. In many cases, simply to introduce characters to the audience, WWE would film vignettes that established the character as either a babyface or heel, plus they would provide easily identifiable character traits. Today, the easiest way to truly learn more about a WWE superstar is by following them on Twitter.
Many have questioned this strategy as it stands to undermine Raw. A case can be made that it actually devalues the show, and the ratings decline would back this up. WWE's Twitter followers may be growing, but it could be at the expense of their Nielsen television ratings which carry a more direct tie-in to the company's financial success.
For now just know that in 2016, many WWE superstars often rely on Twitter and Instagram to enrich their on-screen character even more so than the actual on-screen product.