10 Wrestlers You Didn’t Realise Were Vitally Important To Their Promotions
2. Dustin Rhodes
The blueprints for AEW were drafted by Okada Vs. Omega I, and its transformative, seismic effect on the industry - but, one might might argue, it was built on the blood of Dustiin Rhodes.
The claret that streamed down his face was an instantly iconic symbol of the emotional heft of which AEW was capable, and it stood in life-affirming contrast to the synthetic mass production of the competition. Rhodes was integral to the early success of the Dynamite flagship.
A burly, masterful vet powered by decades' worth of respect, he was inordinately sympathetic, which AEW exploited to stunning effect: his ability to sell the effects and withstand the stigma of a beat-down was key to getting the Inner Circle over as a top heel unit while, in parallel, preserving the aura of the Elite proper to maintain the perfect balance of the top programme.
Dustin's onscreen role has receded - AEW has taken care not to indulge a very convenient device - but Rhodes, in his dual capacity as a coach, has applied his vast expertise to the in-ring development of the relatively inexperienced reaches of the roster. Sonny Kiss and Britt Baker in particular have improved considerably.
Rhodes is AEW's MVP in a promotion crammed full of them.