10 Wrestling Facts We Didn't Know Last Week (10 Nov)
4. The Hidden Business Reason Behind Halloween Havoc 1995's Monster Trucks
At WCW's Halloween Havoc 1995, Hulk Hogan and The Giant engaged in a monster truck battle atop Cobo Hall in Detroit. Neither man was actually in his designated truck; trained stunt drivers performed the segment, then Hulk and Giant worked a proper wrestling match in the main event.
The whole scheme was part of Eric Bischoff's master merchandising plan.
On 83 Weeks, he said that WCW's fascination with trucks (they'd later license out vehicles for Goldberg, Sting and others) had nothing to do with providing entertainment on a pay-per-view. Nah, it was designed to cut the company in on a lucrative toy business. If Hot Wheels would agree to manufacture mini-trucks based on WCW wrestlers and sell them in Walmart, it'd be worth a fortune.
That's the real reason behind what happened at Havoc '95. Although it didn't end up working, one can't blame Bischoff for trying something outside the box that might help WCW turn a profit. In 1995, smack bang in the middle of the cartoon era, he had to try a different approach.