10 WWE Announcements That Fell Flat

At the height of John Cena's mega-run, he was being jeered with such fury that the only way to get the audience behind him was to put him in the ring with someone even more insufferable.

Step forward Kevin Federline.

The short-lived feud between Cena and K-Fed was less one-sided than it perhaps should have been, with Britney Spears' former spouse scoring a pinfall victory over the then-WWE Champion (albeit with the help of Johnny Nitro and Umaga) in a no-disqualification match on the New Year's Day edition of Raw in 2007.

Fans weren't exactly over the moon about the prospect of seeing a Z-list celebrity hogging the WWE limelight, and the tepid response to the announcement of their match was probably the first sign that it wasn't going to result in the viewership spike they had originally envisaged.