15 Exact Moments WCW Booking Stopped Making Sense

Dustin Rhodes shocked the world by going all in on the controversial Goldust character in 1995. It was something radically different for the WWF at the time; Goldust was cartoonish and over the top in a different way, and it pressed prickly buttons related to homophobia and androgyny. Nobody in '95 was quite sure what to make of the guise, and Rhodes liked it that way.

By 1999, shock value had worn off and the Goldust gimmick had gone through notable changes. Away from the ring, Dustin was also struggling with personal problems that affected his in-ring career. Seeking sanctuary back in WCW, he and the braintrust there concocted the brand new Seven concept. It'd be a more supernatural take than Goldust, but looked like it had potential.

They killed it on opening night.

Following weeks of creepy vignettes, Seven floated to the ring on the 8 November 1999 Nitro to explain why he was in WCW and what he hoped to achieve. Or not. Instead, Rhodes ridiculed the look and said he just wanted to be himself. This was more half-cocked 'worked shoot' nonsense from Vince Russo and troops, and it left fans baffled by what they were seeing.

If Dustin didn't want to be Seven, then why did he sit in the makeup chair, put on an outfit that was akin to The Undertaker and work a flashy floating entrance come show day for Nitro? None of this was adding up at all. The lack of logic on display was staggering. Again, what a waste of valuable airtime and cold hard production cash.