15 Things WWE Wants You To Forget About Vince McMahon

8. The WBF And ICOPRO

http://www.youtube.com/watch?v=9gsld3_9g9E It may surprised you to know that Vince McMahon likes big, muscular physiques. A lifelong fan of bodybuilding, Vince himself has sculpted his own physique so that it remains rock hard, even as he's in his 70s. Vince likes bodybuilding so much, in fact, that he once tried to start his own professional bodybuilding league, the World Bodybuilding Federation. Like some of the other McMahon business ventures, the WBF didn't really work. It started in 1990 and they tried doing some PPV events because they figured if people would watch WWE on PPV maybe they would tune into WBF. Wrong. Not enough people watched, so the company ended in 1992. As for ICOPRO, that was a bodybuilding supplement that Vince marketed heavily. He put WWE stars in commercials for it and if you watched WWE TV in those days you could always see those ICOPRO banners in the arena. The ICOPRO commercials, like the one up above, were so incredibly cheesy. "You've gotta want it!" No. You don't.