4 Ups & 6 Downs From WWE Saturday Night's Main Event (12 July - Results & Review)

2. Michael Cole Said WHAT?!?

WWE bills Michael Cole as the “Voice of WWE,” a mainstay who has announced WWE matches longer than many of the company’s fans have been alive.

That doesn’t mean Cole is some iconic darling of an announcer. It just means he’s done well enough to keep his job for nearly three decades. He regularly gets wrestling move names wrong, stumbles over plot points, and has produced more memorable gaffes than truly iconic calls.

Saturday night, he fumbled his way through an analogy that was insensitive at best and incredibly stupid, tone-deaf and offensive at worst.

Cole started by referencing the tragic floods in Texas earlier this month, which has resulted in the deaths of more than 100 people – including dozens of young girls from a summer camp. He noted that the floods weren’t far from his home or Goldberg’s current home, so both of them know people affected by this disaster.

Then Cole tried to spin the tragedy back to the show, saying that Goldberg had told his son that he tries to put things like this out of his mind and channel his emotions into what he can control… much like the shock when Goldberg transitioned from WCW to WWE. Yes, he really tried to equate Goldberg blocking out a disaster that saw more than 100 killed with switching wrestling promotions 20-plus years ago.

Just a horribly misguided, dumb move that sounded every bit as clunky and awkward as it seems.