41 Most Disgusting Promotional Tactics In Wrestling History RANKED

31. 2010 - Stand Up For WWE Launches Alongside Linda McMahon’s Run For Senate

Stand Up For WWE
WWE.com

In 2010, Linda McMahon ran for senate in a bid to represent the state of Connecticut.

To tremendous personal financial cost, she failed dismally. After narrowly fending off a Republican rival who had barely bothered to campaign until the fortnight before the primary, Linda was defeated by Democrat Richard Blumenthal in the 2011 general election. She’d get there in the end, but in 2010, she was as good at politics as she was doing literally anything with her blank face.

She ploughed millions upon millions of dollars into her campaign, which WWE indirectly assisted with a public relations initiative. You see, what with all those pesky deaths that kept following the company around, its name wasn’t…amazing in mainstream media circles. These tragic, grisly incidents were often invoked by the media and her competitors.

So, WWE urged you all to ‘Stand Up’ for it. You were asked, among other things, to upload videos to social media explaining why you were a fan, befriend WWE on Facebook, and even write to your local newspaper if you felt their reporting was inaccurate.

The funniest request for what was a bold-faced laughing stock of a move was “email your friends and family explaining why you were a WWE fan”. Imagine contacting some long-lost uncle, out of nowhere, to enthusiastically endorse Ted DiBiase, Jr. going over John Morrison in a two minute, 17 second effort on the July 26 Raw. Somebody probably did this!

This was really quite bad - WWE was an ugly place that hardly deserved this kind of protest - but it was ultimately too funny to clutch your pearls over.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!