6 Times Dolph Ziggler Got Screwed By WWE Creative
2. His Affair With Lana
Remember in 2015 when Rusev and Lana's on-screen relationship briefly came to an acrimonious end, only for them to subsequently get engaged in real life, forcing the company to ditch the storyline? Well, the Bulgarian Brute and the Ravishing Russian both came out of all of that relatively unscathed.
Being forced to pretend they hated each other in front of the cameras didn't seem to put a strain on things behind them (which can happen - see every wrestling couple ever), and the former remains one of the company's most popular stars, despite being a nominal heel.
The real losers here were Summer Rae - for whom this angle was pretty much a death-knell - and, of course, our boy Dolph Ziggler.
The implications weren't as serious for Dolph, but his character definitely came out of the angle looking like a bit of a chump. He confessed his love for Lana and took beatings at the hands of Rusev to prove it - only for her to ditch him like yesterday's rubbish.