6. More Free Trials
At launch, WWE offered a free 1 week trial for the network, for anyone that was unsure or just wanted to try it out up until a week before Wrestlemania. After WM 30, they brought back the free 1 week trial promotion for anyone to relive Wrestlemania that didnt see it. This must continue. For a casual fan that may not be ready for a 6 month commitment to WWE, this is a great option for so many reasons. For one, its FREE! It can be tested from all their devices, checked for compatibility, and fully test driven in its entirety. Secondly, it is still a brand new service. WWE is investing its own future into this medium, and should want to educate their consumers to receive the maximum response in prospective revenue. Furthermore, WWE should look into certain windows to offer the free trials. Say there was a 2 week window where the one time trial could be cashed in every 40 days. That way special content can be prepared for these testers that would surely turn them into longtime subscribers. These folks must be sold on the network in a special audiovisual starring everyone from Vince McMahon, to Hulk Hogan. They could create a special in-depth show specifically showing the immense features on the network, as there are many lost matches and shows that the biggest fan could overlook. Digital services are built on free trials. WWE knows that and must offer them in a revolutionary way.