8 WWE Stars Who Will Never Be World Champion
3. Neville
Neville arrived on the main roster in 2015, riding a wave of fan support after spending much of the previous year bringing the house down in NXT. Then: injury struck, and the emergence of others - notably Finn Bálor and Kevin Owens - saw his momentum fizzle out.
He has now been demoted to the cruiserweight division and despite delivering show-in, show-out, it's unclear what the company's long-term plans for him are.
The Man That Gravity Forgot is in a position similar to Rey Mysterio or Jeff Hardy were before they grasped the brass ring after years of punching above their weight.
The difference is that Neville doesn't have quite the same level of fan support, and without a grassroots campaign of the kind that propelled Daniel Bryan to stardom in 2014, it's difficult to see how he will make the jump.