The WWE has done a poor job in promoting their shows lately. This isn't just confined to SmackDown, but is a bigger issue plaguing the entire company and I don't know why. Vince McMahon is one of, if not THE greatest wrestling promoter ever, yet lately he seems to be overlooking the most basic fundamentals of promoting - advertising the show! Take October's Hell In A Cell PPV for example - the main event would feature two of the company's greatest stars ever when Brock Lesnar battled The Undertaker. It also happened to be a rematch of the second biggest show of the year, SummerSlam. Oh and to top things off, it was going to be the last time these two men, who share a very lengthy and storied rivalry, would ever meet in the ring. Did I mention it would be inside a Hell in a Cell? All this to say this was a match deserving of some hype and promotion! Instead, the Hell In A Cell 2015 PPV main event was casually mentioned on a commercial for the WWE Network during the Night Of Champions 2015 PPV broadcast. Unlike a PPV, SmackDown isn't a show that needs weeks of build. It's a weekly television program meant to further along the bigger storylines by connecting the plot points. That doesn't mean that the show should not be promoted or advertised, however. Why not advertise the segments that the audience will see next week? SmackDown's reputation has suffered so much that it barely has any name value left, something which clearly needs fixed ASAP. Does Vince McMahon actually believe that casual viewers are tuning in because of name value? If there are viewers that still think SmackDown has any sort of significance, it won't be long until they realize they've made a mistake and tune out. WWE gives SmackDown fans very little to look forward to and few reasons to watch. One quick way to change that is to build up future episodes of the show, or in other words - promote!
A former stuntman for Paramount Pictures, Matt enjoys sports, water skiing, driving fast, the beach, professional wrestling,
technology, and scotch. At the same time, whenever possible.
Having attended many famous (and infamous) shows including WrestleMania XV, In Your House: Mind Games, and the 1995 King of the Ring, Matt has been a lifelong professional sports and wrestling fan. Matt's been mentioned in numerous wrestling podcasts including the Steve Austin Show: Unleashed, Talk Is Jericho, and Something To Wrestle With Bruce Prichard.
As a former countywide performer, Matt has been referred to as Mr. 300 for his amazing accomplishments in the world of amateur bowling. He is also the only man on record to have pitched back-to-back no hitters in the Veterans Stadium Wiffle Ball League of 2003.
