9 Wrestlers WWE Never Turned Heel
6. Tito Santana
Tito Santana wrestled in the first eight WrestleManias and lost in seven of them - such was the life of a fiercely reliable midcard babyface in the 1980s.
The affable former Intercontinental and Tag Team Champion was simply too well-liked to generate a negative response, but found himself constantly required to shore up undercards with mammoth megastars Hulk Hogan and Ultimate Warrior substantially outstripping him in the charisma stakes on top.
Though it might have been welcomed at the time - and, on the strength of former partner Rick Martel's switch, broadly successful - a heel turn just wasn't particularly necessary back then. WWE's strategy of using television to drive house show business and ocasional pay-per-views was robust enough without tinkering with a carefully-curated and established selection of characters.
Furthermore, his stereotypical gimmick wasn't reduced further by an offensive anti-American stance. Commentators Bobby Heenan and Jesse Ventura may have talked about "The Flying Burrito" and "Chico" respectively, but that was their wont as heels, not something he perpetuated as an agreeable low level hero to the converted masses.