They're a company on the rise that recently brought in a big name like Alberto Del Rio aka Alberto El Patron. Joe is probably on their radar because they seem to have the money to afford a guy like him.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.