For the longest period of time, WWE's Intercontinental Championship was viewed as one of the greatest prizes in the professional wrestling business.
Sure, it wasn't technically a World Championship, but the belt had often been viewed as being just as much of a big deal as its supposed superior. Case in point, a young Chris Jericho once dreamt of becoming the Intercontinental Champion - not World Champion - because he wanted to emulate Ricky Steamboat and hold what was then positioned as such an important championship.
Having been in existence for over 40 years by this point in time, it's fair to say that the Intercontinental Championship has had more than its fair shares and ups and downs. And in reality, the past couple of decades have seen far more downs than they have ups when it comes to the IC Title.
Where did it all go wrong for this once-prestigious of championships, then? How did such a much-lauded prize become such a non-priority?
It's impossible to truly pinpoint one exact match or moment that's solely responsible for killing the Intercontinental Championship, but here's how things soured for the championship and what ultimately served as the final nail in its coffin.