Why It’s Time For WWE To Play The Ultimate Trump Card

AEW All Out 2021 was electrifying. WWE only have one quick-fix left, and he knows all about that...

The Rock
WWE

Another day, another bit of news about another WWE performer's contract coming due.

On this particular day, it's Kevin Owens, who will be done by January 2022 according to fairly reliable sources. It's not the only reason he's making waves within the eagle-eyed wrestling media sphere either. In sync with this story breaking, Owens tweeted-and-deleted coordinates to Mount Rushmore (the name of his old Pro Wrestling Guerrilla stable with The Young Bucks and new All Elite Wrestling signee Adam Cole), shared the audience's joy over portions of AEW All Out 2021 and gave fans further reason to speculate on his wrestling future with other notable Twitter teases.

It's becoming part of a common trend. WWE may be financially solvent enough to absorb any supposed "blow" from the opposition's success on television or pay-per-view, but they're not immune to the matter of their wrestlers choosing to work elsewhere. Daniel Bryan lost a loser leaves match to Roman Reigns in April, and actually left. The aforementioned Adam Cole was definitively defeated on his way out of NXT, and stayed out of the company completely. Christian made an out-of-the-blue return to in-ring action at the Royal Rumble, but repeated his own history by seeking creative fortunes over financial ones elsewhere.

WWE don't care. Not outwardly, anyway. Not when the real stars will always be WWE Superstars and "kids" wrestle for an opposition they'd refuse to even acknowledge as such. They've never cared, not even when such moves had a direct impact on the bottom line.

But is it time they started?

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett