Why These AEW Stars Are Writing Their Own Storyline

Tony Khan has given these AEW wrestlers a degree of creative control with their current story...

Matt Hardy ffs

The ongoing AEW storyline featuring The Firm, Matt Hardy, and Private Party has been developed almost exclusively by the involved talent.

Fightful Select reports that the story, which has mostly played out on Dark, is being handled by Hardy and co. Ethan Page and Hardy, in particular, were understood to be excited about having the chance to work together as part of it.

The storyline briefly made it to Dynamite this week, having kicked off on Dark in October. It is reportedly part of an effort on AEW's behalf to have more storylines carried over onto the company's original YouTube series, which has largely comprised of squash matches since its inception, though there have been exceptions. Feuds such as Joey Janela vs. Sonny Kiss and Brandon Cutler vs. Peter Avalon have featured almost exclusively on Dark in the past.


Fightful state that a recent heated backstage confrontation segment between Page, Hardy, and Private Party (which aired on Dark) was finished in one take.

The Firm's Stokely Hathaway recently indicated that his stable was originally set to work with CM Punk after All Out 2022. Punk's seemingly imminent departure from the promotion put a spanner in those works, momentarily leaving The Firm in creative limbo, though they have found something in the Hardy storyline.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.