WWE: 10 Reasons John Cena Is At A Career Low Point Right Now

10. Wyatt Has Played Up Too Much As A Babyface

Dave Meltzer makes an interesting point on the 20th of May Wrestling Observer Radio - Bray Wyatt is way overdoing it on the babyface traits. As a result John Cena has lost a lot of value. Internally in the WWE people are said to be worried that Wyatt has been pushed too hard as the good guy, which has effectively meant the company in some ways sacrificed their real babyface star in John Cena. All the face actions of Bray saying 'London we're here' and his general behaviour have seriously undermined Cena. We have seen John go up against popular stars before and get booed, but for this Wyatt programme to last so long, for it to actually be on paper a heel Wyatt (who then ends up getting cheered), it all makes Cena look second rate. Bray seems to have relished it all and forgotten what his job as a heel actually is: to provoke the audience and get booed. Sure a new star should be created, but not at the expense of your biggest star who makes you the most money.
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Grahame Herbert hasn't written a bio just yet, but if they had... it would appear here.