3. Managers
Zeb Coulter is a perfect example of a heel manager opportunity missed. Lots of people already hate the Tea Party -- so asking an audience to hate a fake version of such a politically polarizing character is wasted energy. However, if you made Dutch Mantell play a version of Keith Olbermann - that's just as polarizing, but nobody wants to play a guy who's seen as a wimp. Hell, get him to play the drummer for the PG-Era and you're going to get natural heat. On the other hand VIcki Guerrerro, with her grating voice and simpering cowardice makes her a perfect heel manager, because people want to see a corporate lackey suck up get beat down. Managers should be there to enhance a match because the physicality is lacking, or to back up the wrestler if their mic skills are lacking and they can't get heat. The best way to do this would be to follow the Brain's example when he would manage a guy like Hercules Hernandez. Hernandez was about as interesting as a dump truck, but when the Brain would be out there HELPING him to win, it seemed unfair, against the spirit of the sport, and also got the Brain over as the GREATEST Heel Manager of all time. The WWE needs a manager willing to be hated by the crowd universally.