WWE Gimmicks That FAILED The HARDEST Every Year (1985-2025)
33. Giant Gonzalez (1993)
The Undertaker would never forgive those calling the shots creatively after WrestleMania IX. He was right up against it and staring at a mission impossible so impossible that even Ethan Hunt would throw up his hands and say, 'This can't be done'. The goal: Have 'Taker squeeze the best out of ambling, awkward monster the Giant Gonzalez.
Their 'Mania match was appalling, then they tried again at SummerSlam months later and the results stayed the same. The WWF could've given Undertaker 30 years to crack the Gonzalez code and he would've failed. Nobody was going to get a passable bout out of this Giant. It couldn't be done.
Onto the gimmick.
Gonzalez wore a skin tight costume airbrushed with muscles and covered in fur when he debuted at the 1993 Royal Rumble. He eliminated 'Taker even though he wasn't an official participant (which left Gorilla Monsoon outraged on commentary), then dropped the stuck on fur in favour of trendy, vomit-inducing airbrushed pubic hair and a big line of fluff right up his butt crack.
No, that is not a joke - the company accentuated the crack in his bottom as best they could. Somebody was actually paid real money to design that outfit. The costume was only half the battle, and it was an uphill one. Gonzalez, as El Gigante, had shown in WCW that he couldn't work at all, so it's astonishing that the WWF thought he'd be ideal for the slow-moving zombie version of 'The Deadman'.
A planned babyface run was cancelled when Gonzalez left the company in October '93. It was for the best.