WWE Hires New SVP Of Creative Writing Operations

TV producer Christine Lubrano to solve WWE's creative problems.

Jan 5, 2021 January 5th, 2021

With WWE clearly in major need of a creative shake-up behind the scenes, Vince McMahon’s sports entertainment juggernaut has brought in Christine Lubrano as the company’s new Senior Vice President of Creative Writing Operations.

WWE took to Twitter to confirm the news.

Having worked in the TV industry as far back as 2004, Lubrano has written and produced on shows such as The Increasingly Poor Decision of Todd Margaret, Portlandia, Maron, Documentary Now!, and Comedy Bang! Bang! – which, of course, all have absolutely zero to do with the world of professional wrestling.

Recent years have seen WWE continuously lambasted for bringing in writers and creative minds who have no experience whatsoever in wrestling (or sports entertainment, if you will).

While having the odd set of fresh eyes that’s able to provide an alternative viewpoint could be of benefit to WWE, the company’s latest recruitment video bizarrely featured over 30 writers all loudly and proudly proclaiming how their background and experiences are in anything but professional wrestling.

Hopefully Christine Lubrano is able to bring a new sense of direction or creative spark to WWE programming – particularly to Raw – although we all ultimately know that Lubrano could bring the most ingenious ideas to the table, yet it all comes down to Vince McMahon as to what makes it to WWE TV.

Andrew Pollard

Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.

See more from Andrew