2. Loser On TV, Go Over On PPV Theory
Fans have worked out that when a wrestler loses on television just before a major PPV match, it usually means they are winning the PPV bout. It is a classic WWE booking method, which has proved true time and time again. As viewers witnessed this week, Ambrose did the job in the IC title match. Is he now going to do another job on pay per view, or is he going to get the victory? By WWE's traditional booking standard, he should be getting the 'W' on Sunday. Also keep in mind that he was beat up by Brock Lesnar last week. Is it really going to be the case that Ambrose was demolished one week, jobbed the next week, and then jobbed again at the PPV? If so, that's a burial, and WWE should really question their booking logic. They almost have to put Dean over after making him look a goof for two weeks running.