WWE's Top 10 Merch Sellers Of 2025 Revealed (WWE News)
Some massive names are missing from WWE Shop's top sellers list for the year.
WWE Shop has revealed the 'Top 10' merchandise sellers of the year. Some names won't shock fans who have been keeping a close eye on things, but there are a few surprises hidden in the listings. It's also worth noting that the company's official merch website didn't note the exact order of these workers, so it isn't 100% clear who sold more than their peers.
Fans will have fun playing that guessing game though.
WrestleVotes posted the graphic on their X account. It shows the following names: Alexa Bliss, AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley and Roman Reigns.
Cena was expected due to his ongoing retirement tour that has been one of 2025's biggest talking points, and nobody will be shook to see the likes of Rhodes or Jey Uso on the list. Cody has been a consistent top seller since he returned to WWE in 2022, and Uso's "YEET" merchandise has been flying off the shelves all year.
It's interesting that Ripley, Bliss and Fatu are up there. Probably less so for Rhea, but more so for comeback queen Alexa (who has been in a tag-team alongside Charlotte Flair for months) and Jacob. WWE boss Triple H will be keeping a close eye on that, especially with a view to pushing Mr. "All Gas No Brakes" when he returns from injury.
AJ Lee's inclusion probably shouldn't turn many heads, but she only returned to screens in September and hasn't been seen since teaming with her husband Punk vs. Seth Rollins and Becky Lynch at Wrestlepalooza. Apparently, she's sold a ton of merch considering her short second stint.
There Are Some Notable Absentees
As WrestleVotes noted, there are some really notable omissions from the 'Top 10'.
LA Knight is one of the biggest. Is this a sign that his "YEAH" catchphrase has cooled off, or did he just miss out on the list? It's hard to tell, because WWE Shop's report didn't include hard numbers or any logical order in terms of who sold the most between January-now.
The account also mentioned that The Wyatt Sicks, Seth Rollins and Dominik Mysterio have been big sellers, so it's interesting that none of those acts made it onto the list either. Rollins is clearly the biggest star of that group, but 'Dirty Dom' has been one of WWE's best rising stars for a while now, and The Sicks have sentimental value on their side because they're a tribute to fallen favourite Bray Wyatt.
This lineup could, in theory, look drastically different come close of business in 2026.