10. The Wonder Woman Thong Costume
As one of the earliest feminist icons in comics, Wonder Woman has had a long-standing, devoted female readership. She has always embodied female strength and heroism. However during the '90s DC decided to try and change their main female character a sex icon. While this is by far one of the more tame costumes on this list, shocking compared to her previous costumes, all of which were relatively modest, this is pretty shocking. Artist Mike Deodato Jr was responsible for the Wonder Woman thong era. Deodato wasnt coy about his reasons for the redesign. In one interview, he stated:
I got to do Wonder Woman . In three months, the sales doubled and tripled or something like that. Because they gave me freedom to do whatever I want. It was not said, but I kept doing things, and I kept making her more ... um ... hot? Wearing thongs Every time the bikini was, the sales get higher.
Deodatos run on the character became known as the porn Wonder Woman. So there ya have it folks: sexism pays. Despite the many obvious reasons this costume is inappropriate, the question remains: why would an Amazonian warrior run around fighting evil in her underwear?