10 New Year 2018 Resolutions Marvel Comics Should Make
3. Stop Spoiling Comics Before They've Released
Marvel Comics
While this resolution could go for DC as much as it could for Marvel, it is the latter who suffered the most from spoiling their comics in the press.
In the weeks leading up to the release of Marvel Legacy, the House of Mouse had been drumming up anticipation for a 'big' return. Someone, we were told, would come back from the dead with the 'heart and soul' of the Marvel Universe. What surprise there was to be had, however, was robbed when Marvel debuted the reveal to media outlets a whole day before the comic's release.
This followed on from when Secret Empire's ending was publicised in the New York Times shortly before its concluding release, so two of Marvel's most anticipated comics made their way online before fans actually had a chance to pick them up.
It's obvious that it's done to drum up hype, but all it ends up doing is disappoint readers who were patiently waiting for the actual comic to release. As a tactic to combat leaks, it does little, and probably makes things worse, actually. The spoilers for Legacy #1 were everywhere the day preceding its release, and while that book had more surprises to give, spoiling Logan's return was totally avoidable.
WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well.
In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.
