10 Reasons Why Spider-Man Is Marvel's Greatest Superhero
4. He Finds The Perfect Balance Between Light And Dark
A lot of superheroes go in one or two directions. Either they're too dark and gritty or they rely too much on gimmicks when they want to be lighthearted. Batman is a good example of the dark and gritty vein - Superman's battle against the beard-loving cult is an example of the latter.
Spider-Man always manages to find a happy medium. Sure, the stories get dark, but everything from the colour scheme to the variety of villains he fights means that his comic never loses its sense of fun.
He's not just Spider-Man, he's your Friendly Neighbourhood Spider-Man. That's what makes him so special.