10 Stupid Attempts At Rebranding Famous Comic Characters

1. Spider-Man Goes Single

While superhero rebranding is often mishandled, sometimes reverting heroes to older portrayals is just as bad. For example, Spider-Man's One More Day. Marvel Editor-in-Chief Joe Quesada doesn't like married heroes. To paraphrase the man himself: they don't make for "fun" stories. Due to this, he mandated the One More Day plot, which would return Peter Parker back to his swinging single days where he lived with his Aunt May and played with himself in his room. Good times. As bad as it's concept, One More Days execution was worse. After revealing his identity to the world, Aunt May gets shot and the only option is to make a deal with Mephisto €“ basically the Devil €“ to save her. The only price is the period of his life he was married. Peter eventually agrees and takes a steaming dump on decades of comics. Keep in mind that this is all being done so Petey can hang out with his Aunt May again, and you can read into this as much incest as you'd like. But don't worry, Peter then gets to date some random woman named Carlie Cooper who's introduced not even a year later. The biggest issue with this re-re-branding is that it missed the point of why Spidey's 'swinging single years' worked. When Peter was started dating, readers were invested because it was fresh and new for the character at the time. We were tied into his growth as a character. As a 30-something, Peter is already grown and one element of this is him taking on the responsibility of a long-term relationship. Nobody wants to see Peter 'sow his oats' with some random chick who's just been introduced. Readers won't just 'forget' that Peter was married for several years, even if the writers tell us to.