20 Bonkers Classic Comics Adverts You Won't Believe

10. Charles Atlas Dynamic Tension

The Charles Atlas body builder adverts are so iconic that they've been parodied endlessly in comic books ever since, inspiring the entire premise of Grant Morrison and Frank Quitely's early collaboration Flex Mentallo, about a superpowered beefcake character who got his physique using a suspiciously similar method... It's a scenario that, presumably, they thought geeky comic book readers could sympathise with: you're on the beach, tanning you wiry body, when some meathead comes and steals your girl! Better get in shape and win her back! How? By pulling a big elastic band, apparently.