Marvel's Fresh Start: 8 Reasons To Be Concerned

5. It Only Papers Over The Cracks

Avengers A Fresh Start Captain Marvel Thor
Marvel Comics/Ed McGuinness

While it's always great to see a publisher attempt to address a given problem (and with comics, there are a lot of them), this up and coming relaunch doesn't look to be offering any genuine change, at least not at the scale Marvel - and its readers - surely deserve.

Less and less people are reading comics and, given how dominant superheroes are as a force in pop-culture, that's a major problem. Fans walking out of the latest MCU feature should have the source material at the forefront of their minds, and said material should be easy to find, easy to read, and easy to purchase.

That requires more than just a simple renumbering or change in aesthetic - it requires a massive conversation regarding the state of the industry as a whole. Comics are just way too expensive for first-time buyers to check out, and with both Marvel and DC (to a degree) lacking a big neon sign that points readers to good jumping-on points, as well as essential reads, it makes sense why both fail to reap the benefits of a superhero-obsessed zeitgeist.

Both Legacy and this new start appear to be seeking change on an almost superficial level, and while spotlighting characters currently making waves on the big and small screens is a good way of enticing new fans, it's not enough to alleviate the most damaging of long-term trends.

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Content Producer/Presenter

Resident movie guy at WhatCulture who used to be Comics Editor. Thinks John Carpenter is the best. Likes Hellboy a lot. Dad Movies are my jam.