Man Of Steel cost Warner Bros. $225 million and made $668 million at the box office. Factor in the mighty cost of the marketing done on this film - the general rule when taking marketing costs on Hollywood films into account is to take the production budget and double it - and youre looking at something that performed only marginally well in cinemas. For an indication of what the success of Man Of Steel looks like, consider that How to Train Your Dragon 2s $618 million haul last year was considered a disappointment. Warner Bros. is already faced with bad buzz and underwhelming box office figures, while Marvel has gone from strength to strength, up to and including the news that Spider-Man, a hot property with a huge audience already attached, is now on its books. The DC movie-verse looks like an expensive, bank-breaking folly waiting to happen - likely the smart move to make from a business sense would be for WB and DC to let the idea of a new comic book universe go. Realistically, of course, this isn't a move they're likely to make; expect the team to stubbornly go as far with this idea as they can (before a lack of audience interest puts a stop to the whole endeavour anyway). How do you think DC will react to the Spider-Man news? Let us know in the comments in the below.
Lover of film, writer of words, pretentious beyond belief. Thinks Scorsese and Kubrick are the kings of cinema, but PT Anderson and David Fincher are the dashing young princes. Follow Brogan on twitter if you can take shameless self-promotion: @BroganMorris1
