10 Biggest Lies Gamers Tell Themselves

4. This Special Edition Is Surely Worth £150

I've been there. We all have; stood in the game store on the release date of our most anticipated game of that year with two boxes in our hands - the normal edition in the left hand and the Special Edition in the right which, for just an extra £100, contains the game, a book of pictures, a keyring and a special flash drive that you ultimately know will break after a week.

You might also get a cheap plastic figurine. If you're lucky. But then there's this voice; this stupid little voice who only shows up when he wants you to waste your money, who's been influenced and perverted by years of TV advertising. This little voice says "it costs more, therefore it must be worth more".

For that reason, the decision, which should take seconds ("£150?! F**k that rip off!") actually ends up taking closer to five or ten minutes ("well... I get paid on Friday...") and half of the time, your urge to spend will win out in the end. Next thing you know you'll be walking guiltily away with the "Extreme Super Special Awesome Edition" in your bag and on your list of minor regrets with a bullet.

Who hasn't fell victim to this cheap and underhanded marketing ploy of recent years? I'm no better than you. I've fallen for it more than once. And the sad thing is, I'll fall for it again before the end, you watch. Is that special edition worth its inflated price tag? Almost never. But will you fool yourself into believing that it is? For the right game, in a heartbeat. That's just the way the world works.