3. Reviewers
Ah yes; this will touch a few buttons, and Im not talking about imputing a cheat code, wink wink. Reviewers are some of the biggest fibbers in the industry. But, who can blame them? They get buttered up by PR teams with early releases of games, free tickets for press events, merchandise and the list goes on. So, if they want to keep enjoying their free loading live, they will write pleasant, palatable reviews on the companys title. This is why I believe being a critic is the best form of journalist because as a critic, you outline the problems with a title. Honestly, thats what you all want to know. If youre buying a car its nice to know that it runs smoothly and has wheels, but if the retailer doesnt tell you theres a huge tiger sleeping on the backseats; youre in for a nasty surprise. The other issue with most reviewers today is every Tom, Dick and Harry can set up a website and spout their opinion about their favourite game, and becauase are so head over heals with the title; they cant see the blatant faults gazing into their love sick eyes. My rule is: A reviewer shouldnt review a title that he/she likes, as it will blind them to giving an objective, impartial view. This is why I can talk about every game as I hate them all with such white hot animosity.