10 DLCs That Totally Missed The Point Of The Game

6. Marvel's Avengers - Verizon Costumes

Video Game DLC Bad
Square Enix

From one Marvel-related trainwreck to another (a familiar experience for anyone still following the MCU), seeing the Avengers wearing corporate-branded gear is just wrong. And yet, it is strangely fitting for the game it appears in.

Marvel's Avengers is arguably the most potent argument yet against the game industry's obsession with live service. What started off as a promising single-player Action RPG soon devolved into an MMO-lite mess of repetitive missions, boring loot and the bizarre image of Hulk choosing which ribcage to equip to increase his DPS. Gaming and Marvel fans turned their noses up accordingly, resulting in the game's eventual de-listing.

As warnings against corporate greed and short-sighted avarice go, they don't come much clearer - which is why the ability to deck the Avengers in Verizon-emblazoned apparel is at once completely outrageous and wholly appropriate. As Verizon is currently under investigation for using toxic lead in their cables, seeing the Avengers advertise their brand is grotesquely fascinating - the world's most famous champions for justice, sponsored by a company seemingly epitomizing the worst aspects of corporate America.

Marvel's Avengers was supposed to let us live out our superhero fantasies, but there's nothing less fantastic than seeing Captain America shilling for a morally bankrupt corporation.

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Hello! My name's Iain Tayor. I write about video games, wrestling and comic books, and I apparently can't figure out how to set my profile picture correctly.