10 E3 Moments That Became Internet Memes

How many can you remember?

Nintendo Reggie Fils Aime

With the next Electronic Entertainment Expo (a.k.a. E3 2017) rapidly headed our way, now is as good a time as ever to look back over those classic moments from the live shows that became internet legends.

Either odd gaffes, mishaps, try-too-hard elements or company representatives doing their best to make jokes at their own expense: all of those and more can qualify a company or person for this list.

Because after all, what good's a hugely popular, 'eyes of the world are watching' show, if there aren't a few whiffs along the way?

The best E3 moments are those which spawned memes that twisted the original meaning into a whole new joke for internet forums and social networks to lap up and share. And it doesn't seem to matter if you're a hardware giant like Sony, Microsoft and Nintendo, a software developer or publisher; everyone is liable to slip up every now and again.

10. E3 2015 Ubisoft - Assassin's Creed Syndicate

Ubisoft have been accused of a great deal over the years. Re-using the same icon-strewn map system from game-to-game; having HUDs that make games too easy and generally making things too straightforward for gamers who are looking for a challenge.

During the 2015 interview between Aisha Tyler and an Assassin's Creed cosplayer however, the script was anything but easy. The clip tried to blend the contemporary with the historical - and Tyler straight up asks the super fan to create a meme on the spot whilst suggesting the rather absurd: "Guys with Rickets are hot?"

Needless to say, the moment didn't go down well and even Tyler exits the seat quite rapidly with a long "Uhhhh..." as if to signal to her employers: "What in the hell do I say next?!"

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Bryan Langley’s first console was the Super Nintendo and he hasn’t stopped using his opposable thumbs since. He is based in Bristol, UK and is still searchin' for them glory days he never had.