10 Exact Moments That Killed Video Game Franchises

6. When We Saw This Face - Assassin's Creed: Unity

Ubisoft really dropped themselves in it with the company-wide slogan of "The next-generation starts here", because all it took was one look at the disastrous Assassin's Creed: Unity at launch, and everything fell apart.

Darkly ironic in terms of how this generation has become known for broken titles on day one, a need for sizeable patches and games feeling like early-access, AC Unity's opening salvo of BS started even earlier, when the game was being demoed before release.

Yes, Ubisoft's art department knocked it out the park in terms of a gorgeously-rendered look at Revolution-era France, but gameplay looked to be the epitome of "more of the same".

Come launch, all it took to cement Unity's fears and worries was this hilariously disastrous face on Xbox and PC, which was only removed thanks to a 40GB patch, that replaced massive chunks of the entire game.

Ubisoft going through that multi-year patch where it was nothing but disappointment and bad business decisions? It started with this.