Game: Phantasy Star Portable 2 Infinity Phantasy Star Portable 2 Infinity, a sequel to the first Phantasy Star Portable 2 on the PSP, was a bit of a corporate sell-out - particularly for a JRPG. Sega had marketing deals with Naura Confectionary, Pizza Hut, and a certain fried chicken chain, with product placement appearing in-game. In cooperation with the KFC brand, Colonel Saunders can be unlocked and fight as part of your main party. The fast food chain is incredibly popular over in Japan, making the Colonel an appealing (and quirky) character for gamers there. If you're not keen on fried chicken, it's also possible to brandish a shield that takes the form of a Pizza Hut takeaway pizza box. It all adds to the immersion, honest.