10 Manipulative Gaming Tactics You Fall For Every Time

More so than any other media industry, video games are absolutely obsessed with fancy buzzwords which can be used to sell games to players.

The marketing for many major games will focus on vague concepts and feelings without actually showing clear evidence of these ideas in gameplay.

We've heard how so many games are "cinematic" and "emotional" experiences, how open world games are reliant on "emergent" and "procedural" gameplay, and in the case of Crackdown 3, how it's apparently going to harness "the power of the cloud."

And while not all marketing spiel is total nonsense - yes, ray tracing is a thing, and it's amazing - too often PR firms are hired to try and entice players with an apparent new hotness that doesn't actually exist.

Often these words are simply an attempt to try and cover up for an actual lack of imagination in the game itself, to sell a familiar experience with a new label. And clearly, it works.